by lifeonbrand | Oct 17, 2020 | Podcast Episodes, Season 3
Some brands care about people, policies, and planning, including Patagonia, Allbirds, and Oshki.
Today’s guest is Jackson Riegler, founder of Oshki—a social impact clothing brand based in Michigan. It protects the Great Lakes by making clothes entirely out of plastic. Jackson talks about why he dedicated his business to one of the great natural wonders of the world and how social impact businesses find balance in impact and cash flow.
Episode Highlights:
- 2:22 Story Behind Name: Pays tribute to history, roots, and land around Great Lakes.
- 4:33 Passion Project: Fortunate to live near and preserve Great Lakes against threats.
- 7:45 Education and Resources: How to make clothes out of plastic from Great Lakes.
- 12:35 Future Focus: Expand beach cleanups into other cities by incentivizing volunteers.
- 14:10 Social Entrepreneurship: Learn power of business to do good and make impact.
- 15:27 People vs. Profits: Interest in the fashion industry peaked because of pollutants.
- 19:30 Conservation via Consumerism: Why it’s important to recycle, not waste plastic.
- 22:42 Pay Attention: Ratio between fish to plastic in waterways worldwide will be 1 to 1.
- 26:23 Water Points Model: Give back, raise awareness, outsource, and reuse.
- 31:04 Professional Perspective: Build network, make connections, ask people for help.
- 35:06 Time Management: Don’t get discouraged or lose sight of passion and project.
- 36:55 Daily Plastic Use: Advice on what to do and not do. Out of sight, out of mind.
- 39:45 Success Defined: Meeting the right people and inspiring others to make changes in their way of life.
- 40:38 Moment(s) of Doubt: Getting a C+ in economics class. Learn from it to eliminate it.
- 41:47 Failure(s): Learn about yourself to mitigate risks and failures in future.
- 42:49 Easy and Hard Parts: People’s willingness to help to planning all business pieces.
Links and Resources:
Jackson Riegler on LinkedIn
Oshki
Oshki Beach Cleanup Interest Form
Water Points
Milwaukee Institute of Art and Design
Allbirds
Patagonia
Huck Finch
Life On Brand Webpage
Call us! 734.219.3827
DM on Instagram
by Podcast Motor | Oct 12, 2020 | Podcast Episodes, Season 3
How do entrepreneurs come up with a great business idea and find their first customers?
Today’s guest is Phil O’Brien, founder and publisher of W42ST—a hyper-local lifestyle print magazine and media brand that connects readers to the New York City experience.
Episode Highlights:
- 2:37 Back to Roots: Journalism first, entrepreneurialism second.
- 4:05 Leaving Liverpool: Choosing connection and culture of scaling NYC startups.
- 6:25 W42ST and Hell’s Kitchen: Why live there? Unique, different, and full of history.
- 10:38 Melting Pot: Creative community composed of Stonewall, Broadway, and more.
- 11:44 Photography Business: Communicating decision to exit and move on.
- 17:27 Startup Entrepreneur: Strong will to give something a go on a hunch.
- 20:50 Strategic Game Plan: Join the fight by finding a greenfield.
- 21:40 People Like You: Real people, not celebrities on cover and content inside.
- 22:44 Energy: Fun parts of being an entrepreneur and busy bee motivated by change.
- 24:05 Print Platform: Sample the menu while delivering a dying breed in a digital world.
- 28:41 Two Types of Customers: Reader and advertiser.
- 32:12 First 100 Fans: Create content, invest money, and distribute to validate idea.
- 33:30 Take-home and Open Rates: People get different things from different platforms.
- 39:10 Lessons Learned: Highest growth and hub in community.
- 44:03 Success: Have a smile on your face and surround yourself with people’s energy.
- 44:28 Moments of Doubt: Fear and delusion of rejection.
- 45:25 Failures: Stupidity of navigating the river of cash.
- 47:31 Easy and Hard Parts: Reader’s delight to advertising sales.
Links and Resources:
Phil O’Brien on LinkedIn
W42ST
Mpix
Gordon Ramsay’s Hell Kitchen
Stonewall History
Getty Images
Ninth Avenue Food Festival NYC
Huck Finch
Life On Brand Webpage
Call us! 734.219.3827
DM on Instagram
by lifeonbrand | Sep 28, 2020 | Podcast Episodes, Season 3
Foodfillment: Positive relationship with food to serve a larger purpose—one centered around you, your family, your broader community, and the world.
Today’s guests are Jenny Bouchier-Hayes and Lisa Kjellström, co-founders of the Reflection Institute. Its mission is to help people Pause On Purpose (POP) by focusing on one theme for a year followed by an annual retreat for fun and gain feedback.
Episode Highlights:
- 2:33 Savor Life Moments: Reflecting on reasons for the Reflection Institute.
- 3:45 Mindful Mission: Pumped about involving POP every day, every aspect of life.
- 7:17 Foodfillment Theme: Sensory experiences satisfy shared curiosity.
- 10:58 Motivation and Perseverance: Passion for demanding business transcends food.
- 12:38 Entrepreneurial Sisters: Exploring different things to find balance and purpose.
- 16:05 Stay Connected: Coach, consult, capacity for what counts—time and space.
- 22:11 POP: Don’t be in a rush, but disciplined and intentional as entrepreneurs.
- 24:28 Inline/Insync: Life balance overlaps/overflows entrepreneurial sisters’ schedules.
- 31:21 Event Advice: Reach out, make connections, rent space to be ready for retreat.
- 33:11 Charitable Foodie Community: Opportunity to promote/support products/services.
- 41:48 Success: Fruitful days helping others; live in present moment rather than worry.
- 45:12 Moments of Doubt: Right decision to explore other opportunities?
- 49:25 Failures: Be your true self; don’t miss human element of connection as a leader.
- 52:36 Easy and Hard Parts: Planning the big day vs. focusing on the big picture.
Links and Resources:
Reflection Institute
Zingerman’s Cornman Farms
Proud Mitten Shared Kitchen
Marco Polo App
Episode 19: It Takes a Village to Raise a Successful Business from a Side Hustle with Rachel Martindale from Milk and Honey
Episode 15: Let’s Make Sauerkraut with Social Capital featuring David Klingenberger of The Brinery
Huck Finch
Life On Brand Webpage
Call us! 734.219.3827
DM on Instagram
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