Sick of Silicon Valley? Shift from being an engineer to a dirtbag for less responsibility. Choose a lifestyle of mangos and mushrooms. But the no-brainer idea of growing mushrooms being easy became idiotic.
Today’s guests are Chris Carrier and Deana Wojcik from The Mushroom Factory. Wanting a break from their software and education careers, they started something unique by making creative reuse of available resources.
- 2:15 Hit the Road: Failed startup journey from Silicon Valley to Michigan-made business.
- 4:19 Adventure Index: What do we want in the next phase of life? What boxes to check?
- 4:58 Detroit: Interesting, less expensive with access to outdoors and friendly people.
- 6:38 Livin’ the Life in Hawaii: Why live out of a truck? Money doesn’t drive happiness.
- 8:15 Growth Opportunity: Grand adventure being Ill-equipped, homeless, crisis of faith.
- 10:29 Why mushrooms? Dive deep into dreams and hobbies only to suffer from burnout.
- 11:23 Fungus and Mold: Mushrooms are beautiful, but forever strange.
- 14:30 The Mushroom Factory: Evolution of planting seeds, putting roots down in Detroit.
- 17:29 Urban Farming: Grow by addressing food injustice and unconventional reuse.
- 19:20 Marrying Skills/Backgrounds: Clinging to what’s familiar out of fear, fight through it.
- 23:05 Ask for Help: Being just stupid enough, supportive, and willing to share.
- 27:55 First Sale: Shuffle in and shove a shoebox of mushrooms over the counter.
- 30:58 Worth the Money: Shift from stressful struggle to ask for money for food.
- 32:00 Starting a Business: An assault on your ideals and hard to be humble to survive.
- 35:10 For Better or Worse: You’re your own boss and need to be fully engaged.
- 36:43 Open Source/Closed Loop: Put something out in the world but remain responsible.
- 43:00 Social Media Role: Presence matters to attract and educate customers.
- 44:30 Food Safety: Tech rules, tools, and problems associated with growing mushrooms.
- 46:33 Defining Success: Experience and recognize it; not a destination but mindset.
- 47:55 Moment of Doubt: Spent savings on warehouse to deal with environmental issue.
- 50:37 Lessons from Failures: Simple answer is to ask for help before you’re in too deep.
- 54:55 Easiest and Hardest Parts: Selling niche product and managing finances.
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